Experienced global business leader with over 20 years experience leading global travel and tourism industry and events industry organisations through transition and developing new revenue streams.
Ged has held senior management positions at many prominent travel organisations such as; Thomas Cook, Travel Weekly, MyTravel, TUI and Kuoni. He more recently sat on the senior management board at Routes Events for 10 years, during which time he pioneered and promoted the role of tourism authorities in the air service development process as well as managing the host city selection processes for all events.
Ged is the founder and CEO of Low Season Traveller; the world's original and first organisation completely dedicated to the promotion of travel during the off seasons in each destination as a way to alleviate the growing problem of over-tourism but more importantly, because he believes that the low seasons provide the very best experiences in each destination.
A passionate advocate of the advantages of tourism, Ged is dedicated to ensuring that there is a sustainable tourism offering for future generations which protects and nurtures destinations and their cultures.
As such, in his role as Managing Director EMEAA for The World Tourism Association of Culture and Heritage, Ged regularly writes articles for industry publications within the tourism sector and is an enthusiastic, knowledgeable and passionate speaker at several trade events throughout the year as well as media interviews on radio and TV.
Ged has travelled to over 85 countries all over the world, mostly during their low seasons.