Eco Hotel Summit is delighted to be working with Low Season Traveller for this inaugural Low Season Eco Hotel Summit. We will be bringing industry experts together from across the world to learn and share their expertise in broadening seasonality and reducing reliance on tourism demand in the peak season months.
Please note that due to the timing of the event on Thanksgiving Day - we invite those from the US to email [email protected] for a free pass to download the content at a later date.
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Sadly the ongoing Covid19 crisis continues to disrupt the global travel and tourism industry impacting tourism partners and destinations across the globe. 2020 has seen the devastating decisions that governments worldwide have delivered for our industry – resulting in a dramatic change from over tourism in its purest sense to practically zero tourism overnight as our traditional peak seasons were cut short or completely decimated by the travel restrictions brought about by the pandemic.
It is now clear that destinations can no longer rely solely on key peak season months and historic markets to deliver financial stability. We have to diversify our market appeal in new and uncharted ways to ensure that the attraction of every destination is now year round.
For many destinations, this means positively and pro-actively promoting low season offerings like never before, and being creative in our approach.
This a once in a lifetime opportunity to reset our fantastic industry - But how can tourism partners achieve this effectively and who should we be learning from ?
To answer these questions and many more the Eco Hotel Summit is delighted to be working with Low Season Traveller for this inaugural Low Season Eco Hotel Summit. We will be bringing industry experts together from across the world to learn and share their expertise in broadening seasonality and reducing reliance on tourism demand in the peak season months.
In this half day summit, we will hear from globally renowned experts on a range of subjects covering:
• How Cultural Heritage can be used as a means of attracting new low season travellers.
• Is it possible to interpret travel data to understand the key booking periods for our low season months.
• Why 2021 is the perfect time to finally crack the seasonality challenge.
• Which destinations are already ahead of the curve and what lessons can be learnt from them.
Promoting your destination during the low season months will help you to spread the distribution of tourism allowing for an improved travel experience and a deliver a more evenly spread economic impact whilst reducing your reliance on peak season tourism demand.
Given the impact of Covid-19 we have to challenge and question the status quo – Driving an increasing proportion of tourism demand into the low season periods is quite simply, the most responsible and sustainable approach to future tourism management.
There has never been a better the time for us to plan and implement this innovative approach. We need to act before its too late.